Cam|Creative Director|Contact
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Acura
Your Turn
Year
2022
Role
Art Direction, Design, Copywriting
Type
Brand Film

When Acura announced the rerelease of the once iconic Integra, the motor heads… were not feeling it. At all. So we threw them the keys. Acura had already built the car, and just like the first time around, it was the avid culture surrounding it that made it what it was. So do it again. We enlisted a cult favorite renaissance man to take the wheel first: Vince Staples. With Dave Meyers and Mia Barnes behind the lens, a damp release turned into magic.

Acura
featuring Vince Staples
Magic : 30

When you get Dave Meyers, an iconic car, and Vince Staples, good things happen. Vince was even down to stand on the car.

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