Cam|Creative Director|Contact
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Gatorade
We Made The W
Year
2025
Role
Creative Direction, Art Direction, Design
Type
Campaign + Merch

Let. Her. Cook. Three words you'd hear on the back of any A'ja Wilson offensive clinic, or any out of this world bomb Caitlin effortlessly splashes. The W is fire, passion, shit talk, dirty plays, tears, beef, and sweat all rolled into one, and that's what it takes to build a league. To lose more, not just get a W, but build the W.

When we saw the first cut and heard big GLO come in on the verse? Chills. Let. Her. Cook.

Gatorade
Let Her Cook
Let Her Cook: We Made The W : 60
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