Cam|Creative Director|Contact
← Back to Room|← Back to Grid
Gatorade
Lose More Win More
Year
2025
Role
Creative Direction, Art Direction, Copywriting
Type
Brand Campaign

Lose more sweat. Win more...everything.

All the stars aligned on this one. Mr. Morale himself big stepped into the end zone after a generational squabble in the hip hop world, and fresh off the beef, the Kenny stans ate it up and dissected it frame by frame, like they tend to do.

But the point wasn't just Kung Fu Kenny. It was the same thing that connects every great athlete, artist, and moment: dedication, discipline, and sweat will always prevail.

Gatorade
Lose More Win More
Anthem : 60
next asset
1 / 9
← Back to Room|← Back to Grid
TBWA\Chiat\Day LA